The brief
Grow an author’s audience past the people who already follow the account, during a memoir launch and speaking campaign.
What I built
Reels cut from book signings and talks, a carousel template so each new post only needs its words and photos, and 13 YouTube Shorts reframed and relaunched for people who don’t know the author yet.
How Claude helped
Claude builds each carousel from that template. A check blocks any post that uses a reader’s full name, runs a message past 25 words or is missing alt text (the image description screen readers use).
The result
237,181 organic views, with no paid ads, on 14 reels between June and October 2026. On Facebook, 82% of reel views came from people who didn’t follow the account.